Rebranding or Branding Yourself – Finding Your Niche

A little over two years ago I had an idea to start a blog – this blog – from a friend of mine who was one and suggested I do one. Oh a whim I quickly came up with a name that fit who I was and what I liked at the time: Sneakers & Fingerpaints. I liked to paint and be creative while wearing sneakers all of the time in different workouts through an active lifestyle I’d recentl started sticking to. I hadn’t, however, thought about the impact that a blog or website name would have on who I was perceived nor that if I decided to write about other topics I created confused readers. Over the course of the next 2 years, I had to take some time to hone in on what I wanted to write about and what I wanted my blog to stand for.




While I was at Fitbloggin, the topic came up brought up about changing blog identities and names and someone mentioned my experience. I thought back to the process I took when I went through this myself and how I got started. It’s a process but not an impossible one!


Remember when we were in school and worked on brainstorming ideas related to book reports and storytelling (haha I’m dating myself right?!) Well, that same brainstorming tool works well for us as adults – crazy I know! It’s how I GOT STARTED.


What are YOUR three main areas of focus that make YOUR blog or brand YOU?

What are YOUR three main areas of focus that make YOUR blog or brand YOU?


Identifying 3 main areas that relate to who you are and what you want your website or blog to be about may seem like a small place to start BUT it helps to keep things specific and simple. It got me to really think about the focal points I wanted to write about. WHAT MAKES ME UNIQUELY ME when I tell a story on my blog – what would I want people to come to my site for or would want them to see? There’s still wiggle room, so that if I happen to go outside of the scope a bit I always try to bring it around full circle. For example, if I happen to chat about Rebranding like I am today I can relate it to my role as a fitness coach and helping others through that role – make sense?


After figuring out 3 (4 max) main topics, the next step would be to branch out from those topics and give those areas more specific subcategories themselves.


This is just an example, but you can see how I branched out from the 3 main topics to determine what kinds of posts I wanted to stick to to start with.

This is just an example, but you can see how I branched out from the 3 main topics to determine what kinds of posts I wanted to stick to for starters- Yes, I made up “Racecation”


Once done brainstorming, I took this information to my graphic designer [which is what I would suggest your next step be] – if you haven’t already. (My buddy Pavement Runner made mine unique to me and did an awesome job.) Having gone to school for Graphic Design myself, I remember focusing on the ability to narrow down a logo that fits a brand’s identity. It’s recommended to keep your logo simple in the event you want to use it for apparel or on multiple social media platforms as well as be able to use it for different mediums from a Facebook banner to a Twitter Avatar. Keeping it simple also helps to identify a look that is unique to you that others can recognize & do so quickly – keeping CONSISTENCY – you’ll hear me talk about this a lot when it comes to fitness, branding, and social media on the blog.


Once you have your TOPICS, your SUBTOPICS, and a LOGO you should feel confident that you’ve FOUND YOUR [BRANDING] NICHE! Your niche when it comes to blogging or website posts anyway. I’ve said before that I wanted to have 2014 be the year I focus on a year of PURPOSE – so that takes some thinking. Your content would be a bigger piece to target next, and that can evolve over time. The key thing to remember is to BE [TRUE TO] YOURSELF – remember what makes YOU uniquely YOU.


This also comes into play when coming up with your WEBSITE NAME. I decided to use what I know – MY NAME. So, as my blog and life evolved, I could stick with the same URL and then FIND MY NICHE again down the road, but the name would never change.


What is YOUR PURPOSE? How can you express that through written word and photography on a blog?


Next week I’ll talk more about PHOTOS (namely INSTAGRAM that you can blend into blogging) and how to create photos that represent you!


Have you taken time to brainstorm the niche with your blog? What other questions do you have with this?




HI! I'M KAT - I am a pug-mom, wife, NASM Certified Personal Trainer, & Fitness Coach focusing on living the fit life while tackling work, coaching others - doing it all! My blog is to hold me accountable for all the goals I plan on accomplishing and also a way for me to try to inspire others through my own experiences - if I can do it ANYONE can! Fitness is a huge part of my life as well as travel and seeing all that life has to be lived! PAY IT FORWARD!

All author posts
  • Reply
    July 9, 2014, 7:47 am

    Thanks Girllie! Going through this right now to define who RunFastMama is and also updating my blog to give my readers the best social media experience I can! Lots of work but so rewarding!

    I am also thinking about this in terms of photos as well, any tips on how to define your “photo” look?
    Lisa RunFastMama recently posted…I need more time.. NASM CPTMy Profile

  • Reply
    July 9, 2014, 7:48 am

    Great tips, Kat! I’ve followed you since you were under the name Sneakers and Fingerpaints. It’s great to see you grow and as person and grow as a blogger. You have such valuable advice. I too hope to rebrand myself and rebrand my blog. Freckled Nettles may be a thing of my younger years, and I may transform my blog as I get older.

    Thanks for sharing. Enjoy your day <3

  • Reply
    July 9, 2014, 8:10 am

    So many great tips! I also think it’s fun to see where blogging takes you… some of the things that have changes for me (becoming a spin instructor, health coach, and running coach) partly came because I was blogging and realizing that I can piece together all the things I love and make my own career!
    Laura @ Mommy Run Fast recently posted…4 Reasons to Eat Fermented FoodsMy Profile

    • Reply
      July 9, 2014, 5:44 pm

      Thank you Laura! Funny how live can just evolve right?

  • Reply
    July 9, 2014, 9:15 am

    Great tips! While it’s nice to have a clever name, I would always suggest a broader name with a more defined niche or subtitle. My blog represent my overall journey towards happiness while balancing health even though I do talk about running a lot. I didn’t want to box myself in with a running only or fitness only name!
    Lauren recently posted…14 Favorite Things from Fitbloggin’ 2014 {big recap post}My Profile

  • Reply
    July 9, 2014, 9:23 am

    LOVE THIS! Awesome tips, thanks for sharing! Your new brand definitely ‘fits’ you and your lifestyle, I’m excited for you!
    Caitlyn recently posted…Shakeology & Weight WatchersMy Profile

  • Reply
    July 9, 2014, 10:02 am

    Love this!! Great advice as always girlie! I think you definitely found your niche!
    Krysten (@darwinianfail) recently posted…Lessons Learned at the Welland TriathlonMy Profile

  • Reply
    July 9, 2014, 10:08 am

    Great post! I started out my blog thinking it’d be all about triathlon training but then I found I really love recipes and crafting as well. It’s funny how we don’t realize we want to branch out until later, but I will definitely be brainstorming later today to hone in on a clear niche for my site.

  • Reply
    July 9, 2014, 10:24 am

    I look forward to seeing your new logo based on the rebranding.
    Kymberly (@KymberlyFunFit) recently posted…7 Quirky Exercise Options When TravelingMy Profile

  • Reply
    July 9, 2014, 10:28 am

    Great tips. I love your rebranding and new logo.
    Abby @ BackAtSquareZero recently posted…Running The Cooper River BridgeMy Profile

  • Reply
    July 9, 2014, 11:56 am

    You did such a good job rebranding! I love my new design but feel so lost choosing a new name. I hope it gets easier!
    Erin @ Girl Gone Veggie recently posted…Let’s talk about “fat”My Profile

    • Reply
      July 9, 2014, 5:18 pm

      It will girlie! Thank you!

  • Reply
    July 9, 2014, 2:14 pm

    This is such a great post Kat. I’ve gone through a similar exercise before and it’s so helpful to hone in on what your main topics are (although I’ve been totally straying from that lately!). I love how you’ve rebranded yourself.
    Christine @ Love, Life, Surf recently posted…So you graduated from yoga teacher training…Now what?My Profile

    • Reply
      July 9, 2014, 5:17 pm

      Thanks so much Christine!

  • Reply
    July 9, 2014, 3:42 pm

    This article was crazy helpful! I love the idea about the venn diagrams- I haven’t done one in years but I can see how this would work well for branding. Thanks for all your insight and tips!
    Sarah @ Sparkly Runner recently posted…Race Recap & Review: Firecracker 5k and Summerfair 10kMy Profile

    • Reply
      July 9, 2014, 5:17 pm

      I’m so glad you like the ideas!

  • Reply
    July 10, 2014, 12:49 am

    My blog is VERY niche specific – as you may know, LOL! That being said, I am starting to veer off the celebrity angle, but they will of course be ever-present! 😉
    GiGi Eats recently posted…This is an Emergen-C!My Profile

  • Reply
    July 10, 2014, 8:07 am

    All great tips, Kat. Thanks for sharing your insight. One thing that several bloggers have mentioned is to not pick a blog name that is too narrow – so that you aren’t stuck to writing on only one or two topics. I love the idea of the venn diagrams and how while you have three main areas that you write about, you aren’t confined to three very specific ideas to write about.
    Kathryn @ Dancing to Running recently posted…2014 Firecracker 5k RecapMy Profile

  • Reply
    July 10, 2014, 11:39 am

    I think you have definitely found your niche Kat! I love your rebrand…it fits you so much better than the sneakers and fingerpaints!
    Mindy @ Road Runner Girl recently posted…California Fruit!My Profile

  • Reply
    July 10, 2014, 11:59 am

    Thanks for the thoughtful, helpful advice! I love the name of my blog – i originally chose it and then regretted it the first time I had to say it out loud, it sounded so… goofy. Then I grew to love it again because it really does represent my life. And I think it’s broad enough to encompass a lot of things in my life if I start to write more about life peppered into the fitness, running, and triathlon training. The tip about the logo being simple is interesting – when I had someone make mine, I really wanted it to encompass my blog and what it was about. But it’s not simple and adaptable, I still love it though – will think about whether there’s a version that could be a “logo” in the future. She just made me a square avatar version that I love.
    Cynthia @ You Signed Up For WHAT?! recently posted…Race Recap: Disney Princess Half MarathonMy Profile

  • Reply
    July 10, 2014, 9:10 pm

    Great tips and reminder! I think my blog’s tagline is accurate for what I want my blog to be about (balancing life with fitness and faith) I should take inventory to see how true I am to that theme.
    Coco recently posted…Easy Blueberry Crisp RecipeMy Profile

  • Reply
    July 11, 2014, 3:01 am

    […] Rebranding or Branding Yourself – Finding Your Niche via Katrina Elle […]

  • Reply
    July 14, 2014, 12:01 am

    […] and tricks: Rebranding Yourself: Finding Your Niche via Katrina Elle 5 Tips For Navigating The Farmer’s Market via Miss Zippy 5 Easy Steps To […]

  • Reply
    July 16, 2014, 7:08 am

    […] and tricks:Rebranding Yourself: Finding Your Niche via Katrina Elle5 Tips For Navigating The Farmer’s Market via Miss Zippy5 Easy Steps To Make […]

  • Reply
    November 24, 2015, 9:34 am

    I haven’t seen a lot of posts on this topic, but I love the way you have gone about it! Niches can be such a difficult thing to figure out. You made it a lot easier! Great read 🙂
    Sofie recently posted…Branding part two; a business – Tips and resourcesMy Profile

Write a comment

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.