Identifying WHO you are within any role can be a challenging one! I know I’ve talked about how to Find your Niche when it comes to blogging [or in general] to keep a tight focus on what you write about or focus on with social media. I, myself, also had a Part 2 to my thought process when it came to WHAT I did as a Fitness Professional and Coaching.
I certified as a NASM Certified Personal Trainer last July – I can’t believe it’s been a year already! When I initially certified I wanted to focus on helping others with their fitness journey both in person and online with my blog – I wanted to train people live as well as do targeted posts on training tips and workouts. I was able to also teach Insanity classes at the gym I was working at. After in that gym environment for around 6 months, I realized that it wasn’t for me. I’m sure there are other pleasant gym environments out there, but I wasn’t able to find that in my area. So, I decided to branch out and become certified in PiYo to be able to increase my niche with flexibility that included stretch and strength and look elsewhere for places to work with clients.
I had to figure out how I wanted to blend in my knowledge as a Personal Trainer, Beachbody Fitness Coach, PiYo and Insanity Group Fitness Instructor – how would I PAY FORWARD everything through different methods online and in person?
I decided to narrow down my blog posts and hone in on a Training Tip of the Week, Weekly Workouts, and include another post within the week. Blogging 3 days a week made it easier for me to be specific with my writing as well as not spread myself too thin in the blogging part of my life. I proactively looked for smaller fitness studios so that I could continue teaching PiYo and Insanity – smaller studios with patrons that wanted some new workouts and were open to trying new workouts on the schedule. Through word of mouth, other opportunities presented themselves too.
As a Beachbody Fitness Coach, I use my knowledge from NASM to not only recommend workouts that would fit each individuals’ needs but also nutrition in the form of Shakeology to make lives easier while getting in quality nutrition that is in one scoop a day versus needing a ton of food prep or research. We do online groups so that we all can support one another while posting our workouts and having accountability – versus just all working out on our own and not checking in. If someone is a runner or has an injury, I can feel comfortable making recommendations to their workouts and assisting with modifications as needed also.
So, WHY am I SHARING all of this? As a reminder:
Many of us went to school for one thing or another or even have certifications in various roles. We have to remember to keep our minds OPEN to what we can do with all of those skills and education and not corner ourselves into having to fit the mold of one ‘title’ or another.
Have you had to redefine yourself like I have?
What ideas have you had to think creatively about when it comes to your niche using what you already know?