While at the Reebok Headquarters this past week, I was excited to learn about the direction the company was taking with their niche – one of my favorite topics – and understand how to explain it to others to support the brand that I’ve grown to love (their products and philosophy!)
Reebok went through a change recently where they adjusted their marketing strategy and also their branding to focus on the sign of the DELTA – A Sign of Change. The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. Through the millennia the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts each representing the changes – physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.
As my life has shifted from racecations and running primarily, I too am in the mode of focusing on complete FITNESS in my life and the life of others – I have to understand that change is good for the mind, body and soul, and to embrace it in order to continue to grow.
With the shift towards overall fitness, Reebok has partnered with The Spartan Race (stay tuned for Wednesday’s post,) Les Mills, as well as their well-known affiliation with CrossFit to reach who they call the Fit Gen – a generation of people who are focused on fitness to help them be better at work, at play, and through a multitude of ways both in the gym and out of the gym. They also began their sector of Reebok ONE where they interact and partner with fitness professionals to provide knowledge and support to the Fit Gen. Reebok ONE is the group I worked with all week through the contest that I entered back in February.
With this SIGN OF CHANGE also came a change to apparel options at the company! My favorite part! Reebok caters to literally every sport through their apparel line – Running, Crossfit, Weightlifting, Studio Classes, Dance…you name it, they have a product that’s made for it. On our tour we learned about the Science of how products were made to fit each particular sports moves and needs and were able to try out some of the 2014 as well as Spring 2015 collection.
Part of our trial came during our photoshoot! Wednesday we met up in South Boston at the studio of a fantastic photographer, Michelle Joyce, who Reebok uses for much of their catalog and website photos (models and products.) I was so excited to work with Michelle and have the chance to ham it up for the camera!
When hubby joined me later in the afternoon, he was even able to goof off with me during my shoot time.
I went home with many options to try out while running, teaching, and working out at home – I am definitely impressed with the quality of Reebok’s gear and their style. They’ve really delved into the market to find out what the people want in their workout gear and are specific to tailor it to each individual sport and workout style. What more could we ask for?